JOHN WEISENBERGER
 Business Advisory Services

Endorsement Partnerships: More Leads, Less Work

 

Strategic Alliances and Endorsement Partnerships are critical to your businesses' success. In fact, every business, no matter what its size, should have a formal endorsement partner channel marketing program where you generate new business leads and sales from other business partners who recommend your products or services to their customers, clients or patients while you do the same for them. In today's ultra-competitive marketplace, according to Harbor Research, "the days of flying solo are over."

 

To help you launch and manage a partner channel marketing program, our Chain Reactions Marketing® Partner Management Services will support you with the rapid growth of your endorsement partner channel by assisting both you and your partners in driving awareness and interest in your businesses' products and services.

 

PMS can help you with your endorsement partner recruiting as well as executing any demand generation marketing campaigns you wish to include in your services package. To learn more about the types of partner management services we can assist with, keep reading below or contact us today.

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Partner Recruitment Services

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Recruiting the right endorsement partners is essential to expanding your sales pipeline and successfully running a partner channel marketing program. By recruiting the right type of endorsement partners, your business can increase its brand recognition while lowering the overall cost of new customer acquisition.

 

Working with Partner Management Services, you'll put together a focused endorsement partner recruitment strategy and then execute that strategy through detailed partner recruitment activities. These activities will be targeted at the right endorsement partners in order to quickly grow your endorsement partner ecosystem to maximize its impact on your businesses' results. To learn more about the types of partner management services we can assist with, contact us today.

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Partner On-boarding Services

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Finding the time and internal resources to prospect new endorsement partners and recruit them into becoming active channel partners can be a challenge. Partner Management Services can assist you in locating and on-boarding your new endorsement partners quickly and efficiently by bringing you and your potential partners together for a discussion covering your businesses' offerings and how working together will benefit both parties.

 

For example, PMS can schedule webinars between your business and high potential partners in order to provide an overview of your products and services, marketing programs and "partner benefits story" that will take your business one step closer to recruiting the new partners you want that will increase your overall sales.

 

PMS will help with you and your new partners with Business Planning Services, Partner Training Services and Partner Market Research Services. To learn more about the types of partner management services we can assist with, contact us today.

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Deal & Account Registration Services

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Eliminating potential endorsement partner conflicts over customer/account ownership and earned commissions is critical when managing any type of endorsement partner channel. By developing and clearly stating your account protection and registration policies, potential conflict between your endorsement partners can be avoided. 

 

Partner Management Services can assist you in managing the registration of all leads and accounts generated by your partners.  Through Partner Management Services' analytics reports, you can effectively forecast, track and measure your partners progress through the sales cycle without having to monitor them yourself. To learn more about the types of partner management services we can assist with, contact us today.

 

Partner Incentive Management

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Performance incentives and sales rewards can be key motivators for partners. Partner Management Services can help your business increase the effectiveness of any partner incentive programs as well as assist you with setting the right performance criteria and metrics for your incentive program. To learn more about the types of partner management services we can assist with, contact us today.

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