What will it take to recover from this crisis now that our traditional assumptions about marketing and growing our business have been rendered irrelevant?
That is the question of our time, isn't it?
Amid the chaos and all the incoming advice, it’s hard to know exactly what business leaders should do today.
That's why I've put together this "toolbox" of original and curated articles, videos, planning spreadsheets and other informational materials that can help you understand and focus on the things you can do today to be ready for the day this pandemic is over and life returns to the "Next Normal" as some are calling it.
I know the challenge may seem insurmountable, but as Louis Pasteur, the French microbiologist and pioneer of the "Germ theory of disease", is often quoted as saying, "Fortune favors the prepared mind."
It's with that spirit of preparing for the future that I invite you to join our community of local business owners that are all going through this crisis together and know that you are not alone.
As business owners we all have fears, doubts, and issues our spouses don't really understand and that can't (and shouldn't) be discussed with employees. But what if you could share these issues and feelings with others like yourself who would understand your situation?
It's here in this online toolbox of resources that I hope you find the answers you seek; whether in a live webinar Q&A session or in one of the other available resources.
Remember, we're all in this together and that "this too shall pass."
Let's all be ready to get back to business when it does!
Phone: (330) 678-5523
NEXT WEBINAR: April 23, 2020
12:00 pm EDT
Business Beyond COVID-19
5 Steps For Getting To The Other Side
The coronavirus is not only a health crisis of immense proportion, it’s also leading to an imminent restructuring of our economy. In this webinar I'll provide five steps you can take today to prepare for what's ahead and open up the Q&A at the end for discussion. Please be sure to register early so you're not froze out due to webinar attendee limits. See you there!
Video: Why Fear is Your Best Teacher
In this video Alexa Fischer shares her journey as a student of Isshin-ryu karate. Alexa isn't a huge fan of getting punched in the face (who is?!), but when she identified this fear, she opened up the possibility of finding a clear path to overcoming it. The same can be said of facing our fears around the unknowns related to the coronavirus COVID-19 pandemic. Listen to Alexa's short story and perhaps it will make your see your fears differently.
If you're feeling stuck and would like to talk to someone about it, please don't hesitate to ask for help. My calendar below will show you when I can be available to speak with you on the phone or just drop me a note at the email address below. Together we can all get through this.
For the full set of my latest perspectives on how to recover from the COVID-19 pandemic, download my free videos, playbooks and briefing notes.
Whether you already have employees working from home or plan to in the future, this playbook can make managing your remote employees more efficient and make sure you don't fall into one of the 10 big mistakes first time remote managers often make.
Get your copy today!
McKinsey & Company
If you're really into detailed charts, graphs and statistics on what the post COVID-19 economy will look like the deep thinkers at McKinsey provide their thoughts here.
The coronavirus pandemic is unlike any crisis small business has ever faced. But small business owners are nothing if not resilient, and you can get through this. The key is to take quick action. Here are 12 things you can do now to help save your business from COVID-19.
Reaching out to other business owners to form Endorsement Marketing Partnerships is a great use of your time during the COVID-19 business lockdown. This PDF version of the textbook from my EPF Online Training and Group Coaching Program can get you started with a DIY program of your own.
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